I had a cool moment of clarity this past week!
Over the last three and a half years, I have been driven to grow my consulting business Kingdom Coaching. I am called and passionate about pouring into coaches.
There is a side of business that I wasn’t aware of when I started Kingdom Coaching. I didn’t realize the branding and marketing side of things. I had heard those words, but didn’t really understand.
I have been learning a lot about this topic. The number one thing experts talk about is radical clarity and simplicity. If you brand yourself as 6 things, you essentially are telling people you don’t really do anything.
Well, this has caused frustration with me. I couldn’t simplify what I do to one clear and compelling message. I usually just say “I coach coaches”. Which is simple but not super clear. I was struggling and frustrated.
Until this past week. I ask myself… “what do I find myself doing more than anything else with coaches I work with?”
And it hit me!!! The thing I am constantly trying to solve and the question I always ask myself is “Where are their constraints?”
So I ask “what is holding this coach back from being elite?” If there are multiple, obvious constraints, I ask a ton of questions to figure out what the most pressing constraint is. Then we prioritize which one he/she wants to tackle first.
So, with all that being said… below is my list of most often seen constraints.
+ Fear of what others think
+ Fear of getting fired
+ Unsteady leadership
+ Lack of clarity
+ Struggling with holding others accountable
+ Struggling to move from doer to leader
+ Coach out of fear instead of trust (which leads to either extreme anger or extreme passivity).
+ Struggle with hard conversations
+ Struggling to lead your staff
+ Managing the hard to reach athlete
+ Poor delegation
+ Struggling at evaluating players
+ Lack of perspective
+ Struggling to bring alignment to their program
+ And the list could go on and on.
I am so grateful for the clarity. It doesn’t change much of how I go about my job. I have been searching for the constraint since I started working with coaches.
It does help keep me on track and it helps me articulate in a more clear and simple way. I am in my late 40’s and I am still having these moments of clarity and self-awareness.
As for the constraints. We all have them. Just like me gaining clarity, it is critical that we see clearly the constraint(s) holding us back.
Knowing who you are, knowing what you really do well, and knowing your constraints is so critical to being the best you can be.